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Privacy Policy

Effective Date: February 14, 2026

1. Introduction

Johnsons Family Medicine & Aesthetics ("we," "our," "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at sjfamilymedicine.com ("Site"), use our services, or communicate with us.

By using our Site or providing your information, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

We may collect the following categories of information:

Personal Information

  • Full name, email address, phone number, and mailing address
  • Date of birth and gender (for treatment purposes)
  • Appointment and scheduling details
  • Payment and billing information (processed securely by third-party payment processors)

Health Information

  • Medical history, treatment records, and clinical notes — collected through secure patient portals and in-office forms only
  • Important: Do not submit sensitive medical information through standard contact forms or email. Use our secure patient portal for all health-related communications.

Usage Data

  • IP address, browser type, device information, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Cookies and similar tracking technologies (see Section 5)

3. How We Use Your Information

We use the information we collect to:

  • Schedule and manage appointments
  • Provide medical and aesthetic treatment services
  • Communicate with you about your care, including appointment reminders
  • Send promotional offers and practice updates (only with your explicit consent)
  • Process payments and manage billing
  • Improve our Site, services, and patient experience
  • Comply with legal obligations and regulatory requirements
  • Analyze Site usage to improve performance and content

4. SMS & Text Message Consent

If you provide your mobile phone number and expressly opt in to receive text messages, we may send you SMS communications including appointment reminders, care instructions, and promotional messages.

This consent is governed by the following terms:

  • Opt-in is per sender: In compliance with the FCC One-to-One Consent Rule (effective January 27, 2026), your consent to receive texts from Johnsons Family Medicine & Aesthetics applies only to messages sent by us. Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • Consent is not required: You are not required to consent to text messages as a condition of purchasing any service or receiving treatment.
  • Message frequency varies based on your appointment schedule and communication preferences. Message and data rates may apply.
  • Opt-out: Reply STOP to any message at any time to immediately stop all text communications. Your opt-out will be honored and retained for a minimum of 10 years in accordance with applicable state laws.
  • Help: Reply HELP to any message for assistance, or call (850) 215-7095.
  • Carriers are not liable for delayed or undelivered messages.

5. Cookies & Analytics

Our Site uses cookies and analytics tools to understand how visitors interact with our content:

  • Google Analytics (GA4): We use Google Analytics to collect anonymized usage data such as pages visited, session duration, and traffic sources. Google Analytics uses cookies to track interactions. Data is processed by Google LLC.
  • Google Tag Manager: We use Google Tag Manager to manage analytics and marketing tags on our Site. GTM itself does not collect personal data but facilitates the deployment of tags that may.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On. You can also manage cookie preferences through your browser settings.

6. Health Information & HIPAA

As a healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) is handled with the following safeguards:

  • PHI is collected and stored only through HIPAA-compliant systems and secure patient portals.
  • We apply the minimum necessary standard — only accessing and sharing the minimum PHI required for treatment, payment, or healthcare operations.
  • PHI is never sold or shared for marketing purposes without your explicit written authorization.
  • You have the right to request access to, amendment of, or an accounting of disclosures of your PHI.

Standard web contact forms on this Site are not HIPAA-compliant channels. Please use our secure patient portal for any communications involving health information.

7. Third-Party Services

We may share limited information with the following categories of third-party service providers:

  • Analytics: Google Analytics and Google Tag Manager (anonymized usage data)
  • Payment Processing: Secure third-party payment processors for billing (we do not store credit card numbers)
  • Appointment Scheduling: Online booking platforms integrated into our Site

These providers are contractually obligated to protect your data and use it only for the purposes we specify. We do not sell your personal information to any third party.

8. Data Retention

  • Medical records: Retained for a minimum of 7 years from the last date of service, as required by Florida law (F.S. 456.057).
  • Contact and scheduling information: Retained as long as you are an active patient, plus 3 years after your last visit.
  • Analytics data: Retained per Google Analytics default retention settings (14 months).
  • SMS opt-out records: Retained for a minimum of 10 years.

9. Your Rights

You have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete personal information.
  • Request deletion of your personal information, subject to legal retention requirements.
  • Opt out of marketing communications at any time (email unsubscribe or reply STOP to texts).
  • Request a copy of your medical records in accordance with HIPAA.

To exercise any of these rights, contact us at [email protected] or call (850) 215-7095.

10. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

Patients under 18 must have a parent or legal guardian present for all consultations and treatments.

11. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including encrypted form submissions and secure data storage. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Johnsons Family Medicine & Aesthetics
2605 Thomas Dr, Suite 120
Panama City Beach, FL 32408
Phone: (850) 215-7095
Email: [email protected]